PROFESSIONAL EXPERIENCE

Hustle, San Francisco, CA
Growth Marketing Manager (March 2017 – Present)

  • Spearhead SEO including managing content marketers to produce onsite and offsite content for optimizations and link building
  • Manage paid acquisitions via search engine marketing, display advertising, and social media advertising
  • Manage conference sponsorships and exhibitions
  • Coordinate additional lead generating activities including webinars, data scraping, and enrichment
  • Manage social media accounts including Twitter, Facebook, LinkedIn, & Instagram

Google, San Bruno, CA
Strategic Outreach Lead 20% Project, Google Public Policy & Government Affairs (Apr 2016 – Mar 2017)

  • Coordinate meetings with government officials, policymakers, and C-level executives, and act as company spokesperson.

​Associate Marketing Manager, Jigsaw (June 2015 – Mar 2017)

  • Administer $60,000 marketing budget and SEO for the rebranding of Google Ideas to Jigsaw, driving 80,000 visits to new website.>
  • Overhauled Project Shield’s marketing, resulting in a 200% increase in applications from journalists seeking DDoS protection.
  • Supported production of 9 “Average Mohamed” videos to help Islamic youth resist ISIS recruitment, garnering over 120,000+ views.

Campaign Manager, Google Take Action (Sept 2014 – Mar 2017)

  • Oversaw content roadmap, 2M person email list health, website design, social media strategy, and $300,000/y marketing budget.
  • Analyzed email campaign performance by tracking metrics against KPI targets and conduct A/B tests to optimize impact.
  • Planned and executed policy summits, reddit AMAs, live streams, and exhibitions to coach organizers and volunteers.

Sales Support Lead, DBM, AdX, AdWords, and YouTube (Aug 2014 – Mar 2017)

  • Supervised a six-person team supporting Google’s B2B/B2C sales teams, driving over $500m in annual revenue and ensuring consistent communications and implementation of policy across Google’s ad ecosystem.
  • Arbitrated thousands of policy disputes for B2B/B2C sales teams and external clients, learning Google’s ad platforms inside and out.
  • Guided the timely completion of complex projects with stakeholders across product, legal, support, and sales teams.
  • Authored communications on policy updates, outages, internal documentation, help centers, and canned responses.

Marketing Specialist, Google for Education (Aug 2013 – June 2014)

  • Managed Google’s presence at New York University by organizing monthly product showcases, recruitment events, and hackathons.

Intern, DoubleClick (May 2013 – Aug 2013)

  • Created interactive training modules for DBM, saving Google $260,000/y and learned every aspect of display advertising.

LEADERSHIP EXPERIENCE

Student Net Alliance
Executive Director (Sept 2013 – Oct 2015)

  • Formulated organizational structure, activism tactics, policy platform, chapter participation, and documentation.Headed and mobilized team of 28 volunteer staff members, student groups on 150 college campuses, and 52,000 members.
  • Spearheaded public relations efforts ranging from press releases for campaign milestones, media exposure from pitching reporters through HARO, and databases for organizing tactics, press and coalition contacts, member lists, and external-friendly comms.
  • Wrote compelling calls-to-action for our 52,000-person list, garnering 300,000 signatures across five recent petitions 1, 2, 3, 4, 5.
  • Organized Students Against Surveillance letter-writing campaign, resulting in 21 letters and 500 signatures from students and faculty, achieving on-the-record statements from university presidents and national press coverage.

Students for Sensible Drug Policy
Member, Board of Directors and Trustees (Oct 2013 – Apr 2016)

  • Guided international strategy and development, managed $1M operating budget sustaining eleven full-time staff members and 300 chapters, raised $100,000 in 50 days through crowdfunding, and led selection of new board members and executive director

Marketing Intern (May 2011 – Aug 2011)

  • Controlled social media strategy and wrote multiple blog posts per week, driving fundraising campaigns and chapter engagement.

NYU Chapter President (Aug 2010 – Oct 2013)

  • Administered 16 executive board officers and 150 student members, organized weekly meetings and large coalition events, served as media contact and handled press releases, and coordinated phone banks across New York State with coalition partners.

EDUCATION

New York University
B.S., Media, Culture, and Communication (with Honors)
B.A., Politics
M.S. Cybersecurity (unfinished)
New York, NY
May 2014

Thesis: Internet Power and Politics (The Digital Organizer’s Handbook)
Student Senators Council: Senator at-Large, Chair of Student Health, and Chair of Public Relations

HONORS

“25 Under 25”, Internet Society
Arch Award (NYU’s highest undergraduate honor, awarded once per year)
President’s Service Award, NYU
Outstanding Service Award, NYU
“Most Influential Student”, NYU News
CyberCorps: Scholarship for Service, National Science Foundation
“Future Most Notable Alumni”, NYU Local

SKILLS
Advertising Google (AdWords Search / AdX / DBM / YouTube / Mobile), Facebook (Ads / Insights / Business Manager), remarketing, bid optimization (PPC / CPC / CPA / RTB), keyword planning
Analytics Google Analytics, email analytics, Facebook insights, aggregators (Cyfe / Tableau / Crowdfire / Attentive.ly), attribution modeling, campaign tagging / tracking / measurement, third-party tracking
Sales Enablement B2B/B2C product support, documentation and help center content, sales communication, troubleshooting
Design Adobe CS (Photoshop / Illustrator / InDesign / Captivate), creative judgement (agency feedback / design language)
Events Event planning and execution (logistics, budgets, sponsorships), vendor negotiations, promotion
Marketing (Content) CMS (WordPress / NationBuilder / Salsa), search (SEO / SEM), social media (Buffer / SproutSocial ), HTML, landing page optimization, internal communications, premium content, blog management, copywriting
Marketing (Growth) Marketo, Hubspot, Autopilot, Segment, Google Tag Manager, Google Analytics, A/B testing (Google Optimize), chatbots (ManyChat), SMS marketing (Hustle, Autopilot, Twilio), KPI measurement
Political Organizing Grassroots advocacy, fundraising, petitions, people management, recruitment, field organizing
Public Relations Campaign management, press releases, media outreach and relations, PR databases, public speaking
Policy Ad Government relations, legal compliance, copyright and trademark law, privacy, security, encryption