Growth Marketing Resume

PROFESSIONAL EXPERIENCE

Hustle, San Francisco, CA
Growth Marketing Manager (Feb 2017 – Jan 2018)

  • Built and managed marketing tech stack, ensuring Salesforce, Marketo, Autopilot, Segment, and Google Tag Manager work in tandem to provide reliable data.
  • Led company through website redesign and domain migration, and developed product messaging for each vertical.
  • Maintained operating dashboards and reported on sales performance and projections.
  • Set and executed SEO growth strategy, successfully overtaking the first search result for top branded and non-branded keywords.
  • Managed team of content marketers and relationships with PR, creative, and performance marketing agencies.

Google, Mountain View, CA
​Associate Product Marketing Manager, Jigsaw (June 2015 – Feb 2017)

  • Managed $6,000/m AdWords and organic SEO campaigns for the rebranding of Google Ideas to Jigsaw, driving 80,000 visits to new site.
  • Overhauled Project Shield’s marketing, resulting in a 200% increase in applications from journalists seeking DDoS protection.
  • Supported production of 9 “Average Mohamed” videos to help Islamic youth resist ISIS recruitment, garnering over 120,000+ views.

Corporate Communications Manager, Google Take Action (Sept 2014 – Feb 2017)

  • Oversaw content roadmap, 2M person email list health, website design, social media strategy, and $300,000/y marketing budget.
  • Analyzed email campaign performance by tracking metrics against KPI targets and conduct A/B tests to optimize impact.
  • Planned and executed policy summits, reddit AMAs, live streams, and exhibitions to coach organizers and volunteers.

Support Lead, DBM/AdX/AdWords/YouTube (Aug 2014 – Feb 2017)

  • Supervised a six-person team supporting Google’s B2B/B2C sales teams, driving over $500m in annual revenue and ensuring consistent communications and implementation of policy across Google’s ad ecosystem.
  • Arbitrated thousands of policy disputes for B2B/B2C sales teams and external clients, learning Google’s ad platforms inside and out.
  • Guided the timely completion of complex projects with stakeholders across product, legal, support, and sales teams.
  • Authored communications on policy updates, outages, internal documentation, help centers, and canned responses.

Intern, DoubleClick (May 2013 – Aug 2013)

  • Created interactive training modules for DoubleClick, saving Google $260,000/y while learning every aspect of display advertising.

City of New York, New York, NY
Intern, Mayor’s Office of Digital Strategy (Jan 2013 – May 2013)

  • Managed content creation for the City’s 280+ social media channels, and coordinated programs with the NYC startup community.

The White House, Washington, D.C.
Intern, Office of Presidential Personnel (Sept 2012 – Dec 2012)

  • Investigated prospective candidates for presidential appointment to the US Cabinet, and assessed candidates in interviews.

Barbara Lee for Congress, Oakland, CA
Digital Strategist (May 2012 – Sept 2012)

  • Managed campaign communications, advertising, events, website content, social media, creative design, and online fundraising.

The Lew Edwards Group, Oakland, CA
Intern (May 2011 – Aug 2012)

  • Managed field operations, composed communications, and conducted electorate research for multiple political campaigns.

LEADERSHIP EXPERIENCE

Student Net Alliance
Executive Director (Sept 2013 – Oct 2015)

  • Built and led tiered organization of 28 staff members, student groups on 150 college campuses, and 50,000+ members.
  • Formulated organizational structure, activism tactics, policy platform, chapter participation, and documentation.
  • Spearheaded public relations efforts ranging from press releases for campaign milestones, media exposure from pitching reporters through HARO, and databases for organizing tactics, press and coalition contacts, member lists, and external-friendly comms.
  • Wrote compelling calls to action for our 52,000-person list, generating 300,000 signatures and comments across 6 petitions.
  • Organized the “Students Against Surveillance” letter-writing campaign, resulting in 21 letters and 500 signatures from students and faculty, achieving on-the-record statements from university presidents and national press coverage.

Students for Sensible Drug Policy
Member, Board of Directors (Oct 2013 – Apr 2016)

  • Guided international strategy and development, managed $1M operating budget sustaining eleven full-time staff members and 300 chapters, raised $100,000 in 50 days through crowdfunding, and led selection of new board members and executive director.

Intern, Marketing (May 2011 – Aug 2011)

  • Controlled social media strategy and wrote multiple blog posts per week, driving fundraising campaigns and chapter engagement.

NYU Chapter President (Aug 2010 – May 2013)

  • Led 16 executive board officers and 150 student members, organized weekly meetings and large coalition events, served as media contact and handled press releases, and coordinated phone banks across New York State with coalition partners.

EDUCATION

New York University
B.S., Media, Culture, and Communication (with Honors)
B.A., Politics
M.S. Cybersecurity (unfinished)

Thesis: Internet Power and Politics (The Digital Organizer’s Handbook)
Student Senators Council: Senator at-Large, Chair of Student Health, and Chair of Public Relations

HONORS

“25 Under 25”, Internet Society
Arch Award (NYU’s highest undergraduate honor, awarded once per year)
President’s Service Award, NYU
Outstanding Service Award, NYU
“Most Influential Student”, NYU News
CyberCorps: Scholarship for Service, National Science Foundation
“Future Most Notable Alumni”, NYU Local

SKILLS
Advertising Google (AdWords Search/AdX/DBM/YouTube/Mobile), Facebook (Ads/Insights/Business Manager), remarketing, bid optimization (PPC/CPC/CPA/RTB), keyword planning
Analytics Google Analytics, email analytics, social media analytics, attribution modeling, third-party tracking, campaign tagging/tracking/measurement
Design Adobe CS (Photoshop/Illustrator/InDesign/Captivate), creative judgement (agency feedback/design language), landing page optimization, conversion rate optimization, user experience tracking, heatmaps, marketo form design
Events Event planning and execution (logistics, budgeting, exhibitions), vendor negotiations, webinars, hackathons
Gov Relations Legislative contact, civic engagement tech, regulatory compliance, copyright law, privacy, security, encryption, broadband policy, online advertising policies, cybersecurity
Growth Marketing Marketing automation (Marketo/Hubspot/Autopilot/Zapier), tag managers (Segment, GTM), A/B testing, FB messenger bots, SMS marketing, SEO, Twitter automation, basic HTML and CSS, WordPress, Salesforce
Political Organizing Grassroots organizing, fundraising, petition writing, coalition building, management, hiring, 501(c)3 compliance
Product Marketing Sales projections, vertical messaging, pitch decks, buyer profiling, landing page copywriting, gated content
Public Relations Product launches, press releases, PR databases, public speaking, brand consistency, crisis communications